GMT Corp., a global industry leader in enterprise workforce management and performance optimization solutions, today announced significant results from its solution deployment with Winston-Salem, N.C-based BB&T Corporation, one of the top financial holding companies in the country.
With GMT Planet®—the company’s flagship workforce management solution—in use throughout BB&T’s network of approximately 1,500 financial center offices, the company achieved their goal of adopting a highly efficient and flexible staffing and scheduling model without sacrificing their earned reputation for stellar client service. After only the first four months following GMT Planet deployment and adopting the new workforce operating model, BB&T reported benefits of approximately 5% in annual teller labor savings alone, achieved through natural employee attrition. The bank is also gradually increasing the ratio of part-time tellers to drive further efficiencies and expects cost savings to exceed 15% annually in the future.
“After taking all factors into consideration, we came to the conclusion that GMT Planet was the clear winner, offering the most complete and flexible solution that was not only the most attractive in terms of investment payback period, but also in terms of other key factors, such as ease of implementation and impact to the financial centers.” said John Charles Thompson, BB&T’s EVP of Branch Operations. “GMT has truly delivered on their promises—we’ve been able to meet our aggressive cost-cutting targets to date while maintaining our service quality by having the right people, in the right place, at the right time. As we continue to phase-in our increasingly flexible staffing model, we expect to deliver the same high level of service throughout our entire financial center office network with significantly fewer FTEs, eventually representing very significant bottom line labor cost savings in excess of 15 percent annually without impacting our ability to deliver high-quality customer service.”
A strong and stable bank with over 30,000 employees in the Carolinas, Virginia, West Virginia, Kentucky, Georgia, Maryland, Tennessee, Florida, Alabama, Indiana, and Washington, D.C., BB&T ranks among the top 15 bank holding companies in the US in terms of total assets, largely due to the company’s aggressive acquisition strategy. With the changing dynamics of the industry—combined with industry benchmarking data revealing higher than average financial center office teller utilization—the organization turned to workforce optimization to shrink labor costs in the branch. Post-deployment customer satisfaction surveys and other feedback tools validated that BB&T’s high client satisfaction scores remained unchanged after shifting to the new GMT-enabled workforce operating model.
“As the financial services industry looks for ways to weather the current economic storm, banks are struggling with how to run as lean as possible without negatively impacting the customer experience and revenues as they attempt to navigate to safer ground,” commented Simon Angove, GMT’s chief executive officer. “As this pressure continues to mount, institutions like BB&T are learning that now may be the best time to invest in workforce optimization technologies like GMT Planet. As BB&T demonstrates, reducing costs and boosting service quality are not necessarily conflicting goals. With an investment in GMT Planet, they can truly realize the best of both worlds by ensuring that they operate as efficiently and nimbly as possible by making the absolute most of their existing resources.”
Regarded as the industry’s most accurate, easy-to-use and affordable workforce management solution, GMT Planet is in use at a number of leading banks and other financial services institutions throughout the United States, United Kingdom, South Africa and New Zealand to schedule contact center agents, tellers, sales staff and branch management personnel. With its unparalleled ease of use designed to accelerate rapid acceptance by front-line users throughout the bank, the award-winning workforce optimization solution is highly configurable to the specific requirements of each client, ensuring accurate scheduling and significantly reducing ongoing operating costs.
GMT Corp. is a leading provider of workforce management and performance optimization solutions enabling companies to improve customer service and sales while decreasing labor expenses. Deployed in contact centers, branch offices or back office departments, GMT's products combine precision forecasting and intelligent scheduling with analytics and performance management tools to deliver a rapid return-on-investment. Products include GMT Planet®, its flagship workforce optimization solution; GMT On-Demand™, its SaaS workforce optimization solution; and SureServices, an award-winning client care methodology. Enterprise clients benefitting from GMT's solutions include BB&T, PRC, Alpine Access, Golfsmith, AirTran Airways, World Travel Holdings, Bank of the West, Zions Bancorporation, Ingenico, West Midlands Police, Contact 1-2-1 and Yarra Valley Water.
The company is privately-held with headquarters in Atlanta and offices in the U.K. and Australia. For more information, visit www.gmt.com. Follow GMT on Twitter @gmtcorporation
“GMT has provided us with robust, user-friendly tools, so we can manage our operations as efficiently as possible, and that is a must in today’s highly competitive financial services market.”
Yamini Kagal
GMT Corporation
T: +1 770.864.2268
E: ykagal (at) gmt (dot) com
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